Activision CEO: “Call Of Duty ‘similar to Facebook, SMS
(PhoneArena Adding more to life)
Instant messaging, SMS, Facebook, and … “Call of Duty?”
“Call of Duty games effectively adapt to the changing communication habits, Bobby Kotick, CEO of Activision game,
Latest entry in the console game series, “Call of Duty: Black Ops” has sparked more than a billion dollars in sales worldwide since it was announced November 9 Activision on Tuesday. During this period, players will have spent 600 million hours of gameplay, the company said.
“More people are playing” black ops “every day rather than seeing Jay Leno, David Letterman and Jimmy Fallon, combined,” boasted Kotick.
“The audience of” Call of Duty ‘is probably bigger in size .. . that in any other form of interactive entertainment. ”
It could be a smoking gun for the game of the franchise.
But it’s “Call of Duty” games that appeal to blockbuster openings and strong support. According to some estimates, “Black Ops” was the greatest five days of opening sales early in the history of entertainment.
“Call of Duty games generally interesting feature, the history of cinema. In” Black Ops “soldiers to assassinate Cuban leader Fidel Castro.
But it is the competitive game that attracts the biggest crowds, Kotick said. About 60% of traffic comes from Xbox Live, an online gaming service is “Call of Duty” game where players can take each other, “he said.
“The multiplayer is really the thing that has changed the game significantly,” said Kotick.
Instead of having to watch a movie together, some people gather around the living room or game console strap headset and chat online with friends across town or across the country to shoot.
”If you look at the 500 million people on Facebook and text message so people together and use the video chat instant, now there is a change in the media,” said Kotick.
“These are the characteristics and attributes that an entire generation and the public feels are important for its media and entertainment experiences. And we expect that.”
“Call of Duty” responds to this trend, “he said. These games can be just as integral to the social lives of young people, especially men, like any other form of digital communication.
Kotick shaken on several factors, said the “Call of Duty” franchise stand out from its competitors – “the value of production, the level of polish” that “no detail is left unchanged, he said. Perhaps most important is” sophistication and capacity of the multiplayer battle, “said Kotick.
“Black Ops” Activision Treyarch studio credits as a major developer. The game is watched closely by critics of video games after a reshuffle of Infinity Ward, the developer usually associated with the franchise.
Activision has fired two executives Infinity Ward for “illegal activities” – “so badly that you were not given the choice” but to dismiss them, Kotick said. Their positions were filled after the company was inundated with about 5,000 HP, Kotick said.
“Multiplayer has been largely developed by Treyarch,” even in games like “Modern Warfare”, which was credited with Infinity Ward, Kotick said. “I do not think that Treyarch got their due for how long they have contributed production and polish the multiplayer. “
Future Call of Duty games, you can borrow things other franchise massive Activision Blizzard “World of Warcraft,” said Kotick. For example, developers should continually model their games based on feedback from the public, “he said.
”Blizzard really created a model of how this happened and effectively to ensure the Community” World of Warcraft players have an incredible influence on the future of product “Kotick said.” There are many things we can offer our players. “
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