Posts Tagged ‘Based’


New York, NY / Los Angeles, CA (PRWEB) October 10, 2012

LocalResponse, the first advertising platform that helps marketers respond to real-time consumer intent, today announced the launch of historical intent targeting (HIT), a breakthrough new service that now gives brands the ability to go back in time to deliver advertisements based on past social media behavior across public networks such as Twitter, Instagram or Foursquare.

Unlike other forms of targeting, which rely on recent or real-time impressions, HIT allows advertisers to reach back to consumers that have previously expressed interest in a brand or product months or even years in the past.

?Our mission is to make ads truly contextual. By leveraging the history of a social media conversation, we now have enhanced ability to do this,? said Nihal Mehta, CEO of LocalResponse. ?Imagine a movie studio serving banner ads for a movie rental to those who talked positively about the same movie months prior. Or a retailer who wants to send a promotion to a consumer who checked into their location during the past year to get them back in. The opportunities are endless.?

Using HIT technology, advertisers can now mine historical data based on tweets, shares, and posts, such as anyone who checked into Foursquare during last year?s holiday shopping season. It?s especially ideal for content publishers who want to target users? interest in brands, franchise titles, or even key events in a celebrity?s life. As an example, if someone tweeted about seeing a film in theaters last summer, studios can use that information to target that consumer with contextual banner ads appearing on both their smartphone and PC web browsers for next summer?s sequel.

Sony Pictures recently partnered with LocalResponse during a summer pilot program, and has already seen impressive results from its campaigns. HIT combines LocalResponse?s analytics data platform with DataSift?s powerful social data platform, which filters and extracts insights from the billions of current and historical public social conversations on Twitter, leading social networks and millions of other sources.

?With the combination of LocalResponse and DataSift, brands can now communicate more effectively with their customers by providing more relevant and compelling messaging,? said Rob Bailey, CEO, DataSift.

Through its ad targeting and display platform, LocalResponse is able to mine public social media channels to reach consumers who have expressed interest or ?intent? in a particular brand or lifestyle associated with their brand partners. This allows companies to target consumers who had expressed explicit intent (i.e. a Foursquare check-in) and implicit intent (i.e. a tweet mentioning that one is in or intends to visit a store) around a specific brand. Advertisers can then respond with either hyper-targeted online ads or directly with an @mention.

About LocalResponse:

LocalResponse is the first platform to help marketers respond to ?real-time consumer intent,? defined as a social media moment: a Tweet, a status update on Facebook, a photo on Instagram, a check-in to Foursquare and many more. Based in Chelsea NYC, LocalResponse is co-founded by digital advertising pioneers Nihal Mehta (founder ipsh!, sold to Omnicom in 2005 and early investor in Admob), Kathy Leake (co-founder Media6Degrees), and Michael Muse; and works with over 125 advertisers including Audi, Cadbury-Adams, Coca-Cola, Dell, Estee Lauder, FedEx, General Electric, General Mills, General Motors, Hershey?s, Kmart, Loews, McDonald?s, Microsoft, NBC-Universal, Pepsi, Verizon, Walgreens and WalMart.

About DataSift:

DataSift Inc. is the leading social data platform, enabling companies to aggregate, filter and extract insights from the billions of public social conversations on Twitter, leading social networks and millions of other sources. DataSift provides access to both real-time and historical social data to uncover insights and trends that relate to brands, businesses, financial markets, news and public opinion. DataSift has offices in San Francisco, New York, Chicago, and Reading, U.K. For more information, visit http://www.datasift.com and follow us on Twitter @datasift.

Media Contact:

Eric Gonzalez

VSCpr on behalf of LocalResponse

415.272.0836

eric(at)vscpr(dot)com







Slot Machine App Will Donate Up to $12K to Presidential Campaigns, Based on User Play

Saturday, September 29, 2012 @ 01:09 AM
posted by admin


Santa Cruz, CA (PRWEB) September 25, 2012

Ocean View Marketing has released Version 1.1 of the newly popular Slots Race app, an interactive slots game that gets players to join teams and compete head-to-head in 7-day-long races. Slots Race is a free app available on the Apple App Store and is compatible with the iPhone and iPad. After the runaway success of the app?s first race – East Coast vs. West Coast – Ocean View has released a new Obama vs. Romney showdown that boasts an added incentive: at the end of each race, Ocean View Marketing will donate to the winning team?s presidential campaign.

In the past few weeks, the presidential race has been heating up. Be it Libya, the economy, or the 47%, the two camps have battled over just about everything and Americans have rallied behind their candidate of choice. Lauded as the most competitive slots game in the app store, Slots Race has entered the battle with its newest Obama vs. Romney slots race, released on September 19th. To play, users pick their team, aligned with their favorite nominee, and then spin the slots in an attempt to earn chips that contribute to their team?s score. After 7 days, a winner is crowned, and Ocean View makes a monetary donation to the winning team?s candidate.

But how much does Ocean View donate? It depends on the number of players. For each tier of player counts, Ocean View ups the ante and adds another $ 50-$ 100 to its campaign donation (for full detail, visit http://slotsrace.com/president/). Players stand to win upwards of $ 2,000 each week for their chosen nominee, depending on how many like-minded players they get to join in on the game. In other words, over the 7 races taking place through November, players could raise up to $ 12,000 in total for their selected candidate?s campaign.

In the same vein of ?fun fundraising? events, parties, and social media campaigns, now politicos can support their party through play on the new Slots Race app. The Slots Race Obama vs. Romney race is a fun, playful way for voters to get in the presidential game and raise money for the next term?s Commander in Chief.








(PRWEB) August 25, 2012

Pacific Limo Bus, a luxury transportation service provider based out of San Diego, has recently added the ultimate San Diego Party Bus to its fleet. Dubbed the 50-passenger Lava Party Bus, the vehicle comes out just in time for back-to-school events.

The Lava Party Bus is ideal for homecomings, Friday night high school football games and winter formals. The Lava Bus, like all of Pacific Limo Bus’ vehicles, exceeds all industry standards and has just about every feature in the book.

The Lava has a bathroom, 5,000 watt sound system and seven flat screen HDTVs to get your party going. Inside of this one-of-a-kind luxury vehicle there’s also a dancer pole, hardwood floor and disco lights. The seats are even adjustable if you wish to make the dance floor larger.

Aside from school-related events, the Lava Bus is also perfect for weddings, Bar/Bat Mitzvahs and regular nights out on the town. The unique Party Bus includes a stand-up wet bar, rear champagn bar, coolers behind the seats and champagne holders.

The Pacific Limo Bus fleet, which also serves Los Angeles, is loaded with Limo Buses, Party Buses and Limousines.

One of the company’s most popular features is the pick up and drop off plan, where customers literally get picked up and dropped off at their intended destinations without having to pay fees while a vehicle sits in the parking lot. The pick up and drop off plan works well with any San Diego Limo Bus for occasions such as concerts, Sweet 16s and bachelorette parties.

For more information on Pacific Limo Bus or Limo Bus San Diego and Party Bus San Diego, please visit partybusesandlimos.com.








(PRWEB UK) 27 March 2012

During the last 12 months, the business has recognised that Brazil appears to be fast becoming one of the potential growth destinations for the exportation of household goods. Some of the enquiries are from UK nationals taking up new employment opportunities in a growing economy while the majority are from Brazilians? returning home following the end of a particular employment or contract or for students completing their studies.

The business has identified that the main areas of the world that they already ship to on a regular basis are not the only destinations growing in popularity. There are also a number of newer growth areas and countries to add to their portfolio and South America is one of those areas also experiencing a growth in interest, with Brazil at the top for 1st Move International Removals. Based on current trends the company is anticipating an increase in the number of people enquiring to move to Brazil alone of over 30% over the course of 2012. This is a significant growth potential for the shipment of customer?s belongings and the business wants to be able to assist as many people as possible with their moves overseas. They also want to ensure that anyone taking their personal belongings to anywhere in the world recognise the specific regulations and controls for the country of destination and always encourage customers and potential customers moving to Brazil to contact the Brazilian Embassy in London and or the Customs office at the destination or port of entry for clarification in respect of any concerns that they may have relating to items that they wish to import or indeed any potential taxes or duties which may be payable on arrival.

To find out more about the services offered from this International Removals company have a look at the website or give them a call and the team will be happy to assist you with your move overseas – http://www.shipit.co.uk






(PRWEB) March 27, 2012

SweepstakesToday.com, (http://www.sweepstakestoday.com), the premier site for people who want to enter online sweepstakes, giveaways and contests, has moved its website to OrcsWeb of Charlotte, North Carolina, it was announced today.

?This move means Sweepstakes Today now resides in the cloud,? said Craig McDaniel, founder and President of the popular website. ?After careful research we were convinced that moving to the cloud would both increase the site?s speed and provide the ability to grow we need. Our membership is growing and we wanted to improve our service to both them and the sweep sponsors.

?The ability to support sites like Sweepstakes Today that are seeing rapid growth is one of the reasons we put sites in the cloud,? said Ron Quigley of OrcsWeb. ?The cloud offers high scalability, high performance and high reliability.?

?OrcsWeb offers the managed hosting we needed to grow? Ben Miller, Chief Technical Officer of Sweepstakes Today stated. ?We talked with several companies and Orcs offered both the technical solution we knew we needed and the support that backs it up.?

The move without almost without a hitch, McDaniel commented. ?Our users were mostly unaware that anything was happening, which is just what we wanted. (OrcsWeb) went beyond the call of duty to make sure our migration went smoothly.?

Sweepstakes Today LLC began offering sweepstakes online in early 2004. The company is based in Tulsa Oklahoma and uses custom Microsoft ASP/ASPX programming developed in Salt Lake City, Utah. To date, the popular web site (http://www.sweepstakestoday.com) has published over 34,000 sweepstakes, giveaways and contests.






Dallas, TX (Vocus) November 11, 2010

In the first 10 days of the holiday shopping season, ShopSavvy users performed 16 million product scans with ShopSavvy?s built-in barcode reader, with nearly a third of the smartphone app?s 6.5 million users scanning at least one item from Nov. 1-10. This is more than three times the number of scans conducted in the same period in 2009. The data offers a compelling sneak peek at holiday shopping trends for 2010.

“In a typical month, ShopSavvy users conduct between 30 and 50 million scans; this month, we expect that to be closer to 120 million scans, with more than half of those coming over Black Friday weekend,” said Alexander Muse, co-creator of ShopSavvy, the comparison shopping app for iPhone, Android and Nokia smartphone users. “This represents a mountain of data of value to retailers, advertisers and the shopping public.”

Based on ShopSavvy user data, the most-scanned products in the top holiday gift categories from Nov. 1-10 were the following:

Toys

1.

San Carlos, CA (PRWEB) March 06, 2012

Verious, the leader in connecting developers with mission-critical components and services for mobile app development, today announced the launch of rich mobile app components for local search and branded store locators. These software modules provide seamless in-app functionality connected to CityGrid?s APIs, providing comprehensive places data and enhanced content for more than 15 million local businesses and over 1 million local advertisers in the CityGrid ad network.

?We are very excited to launch these new and innovative API components that bring millions of hyper-local listings directly in line with the booming world of mobile apps,? said Anil Pereira, Founder and CEO of Verious. ?Now, brands and retailers can establish mobile affiliate networks through branded store locators and in-app coupons and independent developers can increase loyalty and mobile page views by tapping into the power of over 15 million listings via the CityGrid network.?

Launched today are a branded store locator component for large brands and retailers and a local search component for app publishers and independent app developers. These ?mini-apps? are purpose-built to be embedded into other mobile apps built on the iOS platform. The components are sophisticated software modules that handle all of the real-time calls, back-end content parsing, data presentation and caching necessary to integrate local listing feeds into a native mobile app.

How it Works

The store locator API component is location-aware and consists of a small promotional bar that displays a retailer-specific offer (e.g.,?50% off used games near you?). When a user ?taps? the bar, the component opens a full-screen branded store locator that mirrors a standalone app but is actually a rich component integrated directly into the host app. This mini-app highlights a retailer?s local store locations via branded pins on a local map (with the ability to change location); a list of all local stores, hours and direct call to action, including telephone numbers; and an integrated coupon that can be saved to a device?s photo gallery, providing coupon portability and persistent retailer branding. A sample store locator component built on the CityGrid Places API can be downloaded for free at http://www.Verious.com. Customized versions of the store locator can be developed for large brands and regional retailers who can use the component in their own apps or can create a mobile developer affiliate program, marketing the component through Verious? million-strong Mobile Developer Network.

The local search component is also location-aware and consists of a small local search bar that can be embedded into a mobile app. The component can be pre-packaged with a canned search (?Find the nearest gas station?) or can be displayed as a search toolbar with a ?search for? field displaying a user?s current location. In either case, the component opens a full-screen page within the host app that highlights local stores on a map (with the ability to change location); a list of all the stores, and a direct call to action, including store telephone numbers. The local search component has been built on the CityGrid Places API and can be downloaded for free at http://www.Verious.com .

Both the branded store locator component and local search component are currently available for the iOS platform. Versions for Android and other popular mobile platforms will be rolled out beginning in Q2 of this year.

About Verious

Verious (http://www.Verious.com, @Veriously) is the leader in connecting publishers and developers with mission-critical components and services for mobile app development. The company operates a mobile development marketplace and license management infrastructure, connecting mobile developers with pre-built components, mobile SDKs, rich software modules connected to APIs and other highly relevant content from leading companies across all leading mobile app development platforms.

Verious, which means ?very serious?, is backed by top-tier Silicon Valley investors and its team includes industry veterans with experience at leading mobile, software and trusted services companies including American Express, Apple, Motorola, Oracle, Playdom, Samsung, TRUSTe, VeriSign and VMWare. For more information, please visit http://www.Verious.com or follow us on Twitter @Veriously. Media inquiries may be directed to Don Pitt, VP of Marketing, at Don(at)verious(dot)com.






Somers, Westchester County, NY (PRWEB) January 31, 2012

Westchester?s Krav Maga New York (KMNY), a leading provider of self defense classes and tactical training, was recently contracted by Briarcliff Manor to provide a girls only self-defense training seminar for the High School senior class. During the seminar, and in an effort to better prepare our teens for college, the same Krav Maga New York Instructors who train law enforcement, including high profile entry and protective services units, introduced defensive concepts such as deterrence, avoidance, escape, justified use of force, pre-emptive action, striking, use of weapons, and escalation and de-escalation of force. At seminar conclusion, when instructors asked if participants learned any valuable skills, all the girls raised their hand.

The Krav Maga defensive system is renowned worldwide for its effectiveness against real life violent encounters. Unlike Mixed Martial Arts, boxing, wrestling, BJJ, or other forms of rule-based competition, Krav Maga was designed for real world attacks where rules simply do not apply and losing in not an option. One of the most sought after methods for self-defense, it teaches practitioners how best to neutralize attacks and escape unharmed. Krav Maga is characterized by simple, instinctive responses against realistic attacks, so defenses are easy to learn, easy to retain, and can be replicated even under stress. Krav Maga is a favorite among many law enforcement, military, and anti-terrorist training units who depend on it for its explosive nature and unrivaled effectiveness. Krav Maga’s total body fitness has also attracted countless Hollywood stars including Jennifer Lopez, Kristanna Loken, Brendan Fraser, Jennifer Garner and Ashton Kutcher.

Krav Maga New York?s bid for training services was solicited by Briarcliff Manor last spring when KMNY, as part of a free community outreach effort, agreed to attend a series of classes as a featured speaker and present on the subject of self defense. That one time presentation, conducted almost a year ago, inspired a YouTube video, secured this months training seminar, and produced and overwhelming response, including:

“Excellent. I loved him”

“I had no idea how important this was”

“I’m taking a self defense class”

?After Davide read off his statistics I was a bit embarrassed that I waited this long for a classroom presentation?

?Davide is a natural teacher??

“He reaches all abilities??

?They were glued to their seats??

?As one student put it, ?I hope he comes back,? and so do I?

When asked about the spread of Krav Maga in Westchester and Orange County, Davide G., KMNY?s highest ranking representative issued this statement; ?Sadly, in our highly educated society, the average person doesn?t know when self defend is justified, if pre-emptive action in self defense is a form of paranoia – or not ? or what the most dangerous part of a weapon is, any weapon, guns included, even though we constantly see them on TV and even though our kids play video games like Halo and Call of Duty. When eyeball to eyeball self defense is the subject, most not only know very little, but go out of their way to look away. Thanks to Briarcliff Manor’s educators, our community is safer. We?ve already been approached here in Westchester by Somers High School moms, so clearly that refreshing breeze our organization feels represents change, a change that we’ve been pursuing for years, one that perhaps, in terms of our martial arts community, we alone are responsible for.”

About Krav Maga New York:

Since 2004, Krav Maga New York, based in Westchester County, NY and Orange County, NY, has been featured on the Journal News, the North County News, the Record Review, LoHud.com, the Blotter, Hudson Valley Magazine, Healthy Frontiers, and News 12 Westchester. KMNY has trained thousands of civilians and hundreds of law enforcement officers including members of NYTOA, members of Westchester County Police Academy and Rockland County Police Academy, as well as special response teams and a high profile protective services unit. KMNY is recognized and highly regarded by leading Krav Maga licensing bodies nationwide.

###





Savtira Unveils Showcase eStore Based on its Cloud Commerce Platform

Monday, March 5, 2012 @ 04:03 PM
posted by admin


Tampa, FL (PRWEB) February 29, 2012

Savtira Corporation today announced the launch of a showcase eStore designed to demonstrate the Cloud Commerce e-tail platform – http://estore.savtira.net. The new platform combines best-in-breed ecommerce features with cutting-edge digital technology built on HTML5, such as streaming and a digital locker, which are typically beyond the reach of most retailers. Savtira has plans to unveil optimized platforms for specific devices such as: cable, IP-set-tops, smart TV?s, smartphones and tablets.

?We are thrilled to display our new showcase eStore,? said Timothy M. Roberts, President and CEO of Savtira. ?This eStore gives a taste of several of our eStores poised to launch in the next 30 days. Our eStore clients range from visionary early adopters to big business laggards.?

Savtira?s clients are able to get to market faster by leveraging the Savtira cloud-based infrastructure that has been in the planning stages for nearly a decade, and in place for more than a year. All Savtira eStores are customized and branded for the client. Savtira positions itself as a business channel partner, selling its client?s products ?behind the scenes.? Digital businesses have the option of engaging the full suite of Savtira?s offerings or integrating any component with their existing portfolio.

The Beta eStore is part of a phased approach to deliver the state-of-the-art technology that characterizes Savtira. The Beta phase includes a built-in Cloud Commerce Catalog. Savtira has contracted 20 million products from a wide variety of great brands. Every day, thousands more products are being loaded into the eStore. The Beta phase also includes ecommerce feature sets desired by retailers, such as social media connectedness, wish lists, cross-selling, predictive search, live chat support, and more.

The most exciting new technology showcased in the beta eStore is the 1Locker – http://www.1locker.com. The 1Locker is a digital locker that allows consumers to store up to 5 gigabytes of digital media in the cloud for free. Consumers using the 1Locker can store, download and stream digital content to any internet-connected device. The current version of the 1Locker is in the final stages of Beta.

The next phase of Savtira is even more remarkable. Currently under development and available this year, is application streaming from the cloud. Savtira?s patented streaming technology works on any connected device, anywhere, any time without the hassles of downloads and installations. Consumers will be able to stream digital media from the cloud to any device with the ability to pause and resume later. Savtira uses Auto-Spin-Up technology which allows us to offer our entire catalog and on user request and spins up virtual machines on the fly in under 15 seconds.

Other projects under development are Internet Radio and IPTV. Internet Radio is slated to launch in the next 30 days. Savtira eStores will be able to offer a custom-branded global radio station with over 7,000 channels. Consumers are able to design their own playlists or buy packages allowing them to create their own radio stations. Savtira is taking IPTV to the next level: consumers will be able to turn their devices into a TV, viewing internet TV in real-time anywhere in the world. Existing IPTV providers only offer the ability to stream shows that have already been aired. Consumers will also have the ability to create playlists and favorites. These are yet more examples of features that no other B2B solutions provider offers to ecommerce retailers.

Here?s what Savtira?s cloud-based ecommerce solution offers:


Dallas, TX (PRWEB) February 24, 2011

The company has developed a technology to capture videos and photos of NFL Experience attendees, all at no cost to the consumer, which can be easily retrieved on the Moverati website. Consumers can then share their photos and videos with friends, family and co-workers. The NFL and Moverati has cameras set up at several events in the NFL Experience, including the Lombardi Trophy, Play 60 field games, and the Under Armour Run to Daylight 40 yard dash.

President Josh Whitaker has been in the sports industry for years, heading marketing efforts for KTM North America and Red Bull North America.

With social networking at the forefront of business marketing, Whitaker is leading an effort to allow people to videos at sporting events where capturing a video may not have been possible. The videos are giving companies like Under Armour, EA Sports, and the NFL opportunities to have branding on the thousands of videos being shared by Moverati users.

The videos are automatically available via web, so the consumer can share their experience via mobile phone as the action is happening.

###