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Posts Tagged ‘Ecommerce’
More Distributors and Network Marketers Finding Success through Video eCommerce with Cinsay Smart Store? Technology
Austin, TX (PRWEB) October 18, 2012
Cinsay, a leader in social video commerce technology, reports a growing number of independent distributors and network marketers are discovering the power of combining video with eCommerce and recruitment. Cinsay?s Smart Store? platform is currently being used by direct sellers to promote and sell select products from companies like Avon, Pure Romance, Passion Parties, d?Terra. ViSalus and Scentsy. ?People are so busy these days but my Smart Store? allows them to shop from anywhere online?, said Jessie Griffin, Independent Consultant for Scentsy. ?It was pretty easy to set up and use?, she added.
Cinsay provides small businesses with a video-enabled Smart Store? that can feature items for sale inside the video or links out to an existing eCommerce site. They can also add a ?contact me? form to find new recruits and build their down-line. In addition, Cinsay provides them with their own URL-branded web page to host the platform, along with instructions on how to embed the Smart Store? on their own Facebook fan page and other sites like WordPress. When distributors want to add video or change out products, the updates are easy and will instantly update all their shared Smart Store players across the web. Users of the technology also have access to advanced analytics reporting tools where they can see where their stores were shared and then measure the effectiveness of their platform and adjust the messaging and products as necessary.
?Door-to-door? goes ?Web-to-web?
For years, multilevel or network marketing has relied on distributors going door-to-door and hosting events or making presentations in homes or hotels. The Internet has provided a new venue for virtual meetings to take place anywhere and Cinsay?s Smart Store? technology is proving to be the new ?living room? where viewers can essentially meet distributors and see their products and offerings via the web and mobile devices from just sharing the video. Most distributors have existing template web pages provided to them by their sponsoring company, Cinsay?s video platform serves as an additional marketing tool to bring people to their page. Additionally, research has shown video to more than double conversion rates of eCommerce and other actions taken by viewers. Some of Cinsay?s merchants have experienced conversion rates of 9% within their Smart Store? platforms.
?Cinsay is a great solution for me to link my video, contact info and products all in one place?, said Marlinna Sieperda, an Avon Sales representative. Many like Marlinna and Jessie are joining the network-marketing fray. In fact, the Direct Sellers Association reports that total sales for the multi-level sector were $ 29.87 billion in 2011, up 4.6% from the previous year. With numbers like this, Cinsay believes the Smart Store? technology is well positioned to become a viable part of marketing and selling for representatives of any MLM.
More Network Marketing Store Examples:
Pure Romance by Debbie
http://www.mycinsay.com/pure-romance-by-debbie/
Zambis? Passion Parties
http://www.mycinsay.com/zambis-passion-parties/
d?Terra Essential Oils
http://www.mycinsay.com/doterra-essential-oils/
Pure Romance by Cira
http://www.mycinsay.com/pure-romance-by-cira/
Learn more about Cinsay Productions? packages and examples here:
http://www.cinsay.com/products
About Cinsay, Inc.
Cinsay has created a next generation social eCommerce, viewer interactive, video-based platform for any individual or size businesses. Cinsay?s SaaS based technology enables everyone to sell products, services, capture donations, and generate leads all inside the patented Smart Store?. Additional services available to individuals? SOHO?s and the business community, are Cinsay?s complete turnkey business via exclusive on demand, made to order merchandise solution featuring hundreds of personal, brandable products like t-shirts, caps, mugs and iPhone covers available at CinsayOnDemand.com. Now anyone can be in business within minutes with no inventory whatsoever. Customers benefit from Cinsay?s in-depth reporting tools and real-time statistical data. Cinsay?s embeddable platform is compatible with web and mobile devices and is highly scalable via its enterprise-level hosting and distribution network. Full video production is available through CinsayProductions.com. Cinsay aggregates and promotes merchant stores via its searchable consumer portal, MyCinsay.com. Notable clients include: GameFly, Neiman Marcus, Wet Seal, decompras, and California Closets. Forbes has named Cinsay as one of ?America?s Most Promising Companies? and by eTail Conferences as a ?Rising Star? in innovation for 2012.
Conversion Optimization Techniques Are Becoming Highly Sought after as the Online Retail (E-commerce) Battle Intensifies
Sydney, Australia (PRWEB) July 04, 2012
In a recent podcast, James Schramko of InternetMarketingSpeed.com and Greg Cassar of InternetMarketingDoneForYou.com highlighted the importance of conversion optimization technique to increase profits for business websites. Schramko asked all the important questions and Cassar provided thorough explanations to fully illustrate the benefits of focusing on the conversion piece first instead of just investing on drawing more traffic to the e-commerce sites.
According to Cassar, ?We always focus on the conversion piece first and the reason why is, if you make what you?ve got very efficient, then, the traffic that you send to is going to effectively bear you more fruit because every time you can double your conversion rate whether it?s a lead or sale?you effectively halve the amount of money that it cost you to get a lead?we always think about conversion first and then ramp up traffic.? This particular strategy is somewhat the opposite of what most internet marketers utilise but it?s proven to yield more efficient results for websites wanting to double their sales.
In the post that featured the highlights of the podcast, focus was also directed on Cassar?s take on two important testing methods that determine the winning and losing variables for e-commerce. The first is the multi-variate testing, described as the best choice for every business website?s aim, which is high volume traffic. It reveals the balance between ?measuring enough versus measuring too much? and the real winner of the marketing game. The second is, the A:B split test which is the best starting point as it does not take too much time and it provides an edge over marketing competition as most marketers are not inclined to conduct tests.
Also included in the post is Cassar?s recommendation to optimize the whole conversion chain, which is composed of: homepage optimisation, landing page optimisation, form design and checkout optimisation, maximise phone sales, increase continuity, optimise follow-ups and then crank traffic. Advice on how to effectively create the mentioned optimisation procedure is also provided.
Those who are looking to really elevate their online businesses and adapt well to the fierce competition among web enterprises can take advantage of the podcast audio file and the post available on InternetMarketingSpeed.com.
CDNetworks and Nexway Power Large e-Commerce and Gaming Sites Worldwide
Paris, France (PRWEB) June 24, 2009
CDNetworks (KOSDAQ: 073710), the world’s third largest, and Asia’s #1, full-service content delivery network (CDN), and Nexway, a European leader in digital distribution of software and video games, today announced an expanded strategic relationship. The agreement extends the scope of service delivery beyond Europe to worldwide delivery, adds CDNetworks Web Acceleration services, and includes a mutual customer-referral program.
Nexway powers software providers and video-game publishers, in more than 50 countries around the globe, with turnkey e-commerce solutions. It provides front-office, back-office, secure-payment functions, and an e-commerce distribution platform for content delivery via its network of e-channels on major portals. Having achieved over one million paying downloads in 2008-with over 500 software and game publisher partners-Nexway further expanded its program, in January 2009, with the acquisition of Boonty, a market leader in Asia. Boonty added 400 casual-game publishers and the management of 200 international game channels on global e-merchant sites.
To power this rapid global expansion, Nexway selected CDNetworks’ global network infrastructure to accelerate Nexway’s customers’ content delivery. Nexway leverages the strong local European presence of CDNetworks and will now deliver its solutions through more than 80 full-service POPs in Europe, North America, Latin America, Asia, and Australia. CDNetworks Content Acceleration Network, with whole site acceleration, global downloads, and robust security, provides fast, secure, reliable, and smooth delivery of content for Nexway to extend its reach throughout the world.
“We searched all options for the best CDN solution to help us answer the demanding needs of on-line gaming and software delivery customers,” said Franck Giroudon, COO of Nexway. “It was important for us to find a partner who was able to respond to our global requirements. In all ways, CDNetworks was the perfect match. With CDNetworks, we found not only a robust CDN service provider with the highest quality of services, competitive pricing, a large network, and a global footprint, but also a true strategic partner that will share leads and ideas with us and help support our global expansion strategy. Asian delivery was clearly an important factor following our Boonty acquisition. CDNetworks is, by far, the market leader in Asia.”
“Nexway is recognized as one of the world’s fastest growing technology companies and is a member of the Top 100 of Deloitte Technology’s 2008 Fast 500 EMEA. Its focus on providing leading-edge technologies and services to its customers, white labeled and with no up-front costs, provides real value to expanding its customer base,” said Robert Gribnau, Vice President of EMEA, CDNetworks. “The strategic relationship between Nexway and CDNetworks is a true win-win. We look forward to growing with them throughout the world.”
About Nexway
Nexway is a leading player in the digital e-commerce sector and a strategic partner of worldwide digital content publishers and international e-commerce portals. It has grown rapidly through strong and diversified partnerships with leading companies, including: 01net, Dell, Fnac, Orange, Gamestop, Pixmania, VirginMega, ElCorteIngles, Tom’sGuide, and Softwareload; key software publishers, such as: Avanquest, Kaspersky, Lavasoft, Mindscape, and Nero; and video-game publishers, including: EA, Ubisoft, THQ, Sega, Atari, and Take 2. Nexway is a leading provider of turnkey e-commerce solutions dedicated to e-content publishers and major Internet players. It is committed to delivering high-quality, cutting-edge titles to consumers through its broad portfolio of exciting software and video games, enriched by its acquisition of Boonty in January 2009 (http://www.boonty.com). Nexway has teams in 12 countries and distributes software and video games for download in more than 50 countries around the globe. In 2008, Nexway reached the million download milestone, ranked in the Top 10 of Deloitte Technology’s 2008 Fast 50, and in the Top 100 of EMEA’s Fast 500 of the fastest growing technology companies. To learn more, please visit http://www.nexway.com
About CDNetworks
CDNetworks (KOSDAQ: 073710), the world’s third largest, and Asia’s #1, full-service content delivery network (CDN), provides technology, Content Acceleration Network (CAN) infrastructure, and customer services that accelerate the delivery of Internet content and applications to end users around the world. CDNetworks provides a comprehensive suite of technology for video streaming, large-volume-files downloads, and image caching, which delivers unparalleled quality of performance, service, and reliability. World-leading media and entertainment, technology, retail, and online gaming companies rely on CDNetworks to optimize their end users’ online experiences. CDNetworks, founded in 2000 in Seoul, Korea, has subsidiaries in the US, China, and Japan, and is publicly traded on Korea’s KOSDAQ exchange (KOSDAQ: 073710).
What SEO Can Do For Ecommerce
Article by Cory Lynch
What SEO Can Do For Ecommerce – Computers
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The purpose of any business website is to promote a product or service online. The purpose of an ecommerce website is to take it one step further and to allow your visitors to purchase your products or services directly from your website. The ecommerce website has many great advantages over the non-ecommerce website in that it allows for the generation of revenue with little-or-no time spent in selling past the cost to have the website designed and maintained, and it does not require the visitor to call you during business hours thus helping secure the sale to an impulse buyer. If your website provides all the information that the buyer would want, you can save significant money in sales time spent in that the visitor can find all the information they need to decide to buy from you without taking up your time or that of one of your sales staff. But ecommerce sites have a serious drawback as well, very few of them can be properly indexed by search engine spiders and thus will fail to rank highly.
A non-ecommerce website may have the disadvantage on not being able to take the visitor’s money the second they want to spend it, however if it can be found on the first page of the search engines while your beautifully designed ecommerce site sits on page eight, the advantage is theirs. The vast majority of visitors will never get to see your site, let alone buy from you, whereas a non-ecommerce site may lose sales because they don’t sell online but at least they’re able to deliver their message to an audience to begin with. So what can be done? The key is in the shopping cart you select.
The biggest problem with many SEO-friendly ecommerce solutions is that they are created after the initial product. Shopping cart systems such as Miva Merchant and OS Commerce are not designed with the primary goal of creating pages that will be well-received by the search engine spiders. Most shopping cart systems out there today are not in-and-of-themselves even spiderable and require 3rd party add-ons to facilitate even the lowest form of SEO-friendliness. The money you may have saved in choosing an inexpensive shopping cart may very well end up costing you your business in the long run, especially if you are using your shopping cart as the entire site.
There are essentially two solutions to this problem. The first is to create a front-end site separate from the shopping cart. What this will effectively do is create a number of pages that can be easily spidered. The drawback to this course of action is that your website will forever be limited to the size of the front-end site. The second option is to choose a search engine friendly shopping cart system.
Finding an SEO-friendly shopping cart system is far easier said than done. There are many factors that have to be taken into account including the spiderability of the pages themselves, the customization capacity of the individual pages, the ease of adding products and changing the pages down the road, etc.
BizAtomic’s E3 Ecommerce website is a feature-rich, secure ecommerce solution which allows you to easily sell your products online. E3 Ecommerce is a complete solution offering: integration with comparison shopping portals, Search Engine Friendly urls, powerful marketing & reporting tools, built-in content management and an easy to use administrative interface.
BizAtomic’s E3 Ecommerce Version 5 just launched, features include:
* Updated Search Engine Friendly (SEF) Urls
* Newest Products (with RSS feed)
* Recently Viewed Products
* Per product META description and META keywords
* Major improvements in content management
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Find tips about chrysanthemum care and chrysanthemum carinatum at the Chrysanthemum Flower website.
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Cricketer Shop, the Specialist Online Cricket Shop in India Fights E-Commerce Battle with Style and Humour
(PRWEB) March 26, 2012
While the IPL season is some days away, the first power play has already started.India’s specialist online cricket shop, cricketershop.com has come up with this funny and creative campaign on internet image piracy.
Manudev Bhardwaj of Cricketer Shop explains, ?We shoot all our high quality photos by ourselves and present these in our unique way. However, we were shocked to see that most of our photos have been copied by some other sites. Some have gone to the extent of putting their own watermark on our photos! That?s just not cricket!?
According to Mr. Rajen Kumar, the editor in chief of SME World, and the foremost authority on the SME sector in India, ?Equipments market in particular and internet environment in general suffer from this problem. On many sites, one sees the same photos and material?usually taken from the manufacturer?s site or simply copied from other sites.The fashion sites normally do their own photography,sports gear and equipment sites, usually don?t?.
Cricketer Shop is a specialist cricket shop which has been online for around six months. In the discount and deals dominated Indian E-Commerce market, Cricketer Shop has come up with some game changing innovations. It?s unlike any shopping site, one has seen?in India or even internationally.
Analysts have bemoaned the lack of originality in the Internet shops in India with basically similar site design, features and offers. A visit to cricketershop.com will be a delight to not only the cricketers but also those with an eye for design, elegance and artistic beauty.Beautiful photographs and graphics together with a simple navigation are the first things one notices. ?Keep it simple?, the quintessential advice of every cricket coach is the fundamental belief behind their site design, business model and service.
Product Display in Ultra Slo Mo
In a unique first of its kind, Cricketer Shop has created what they call an Ultra Slo Mo Product Display. It?s a combination of clear products photos and highlights of the features with the combined shots of the actual play. It?s an attempt to bring the product to life and put it in the context to give a virtual feel of the product to the viewer.
Currently, only about half of the products have this display. The rest are presented in good quality all around photos with a large zoom.
The head of their creative team adds, ?Beauty, style and grace are embedded in the cricket technique. It?s a sport where a shot can fetch the maximum and yet be described as ugly. Good technique in cricket is essentially pleasing to the eye. Also, when it comes to their cricket gear, cricketers are very quality conscious. Style in cricket is utilitarian!?
Its more than just shopping at cricketershop.com .It?s a celebration of cricket. There is even a photo gallery dedicated to ‘Art of Cricket’ These are the beautiful cricket photos and graphics created in house. Some photos are gifts from photographers.
There is a separate photo gallery called ?I?m a Cricketer- the joy of playing cricket? featuring photos of players from cricket academies, schools and clubs.
So far in India, the Amazon model of selling everything had proved popular and successful. As a sign of a maturing market, some niche players have started entering the e-commerce domain. Cricketer Shop has defined the focus very narrowly. It caters to just cricket and even within cricket, only to serious cricket. They won?t even carry the popular tennis ball cricket, or cricket video games.
Complete Cricket Shop
Within the defined focus, the range of cricket gear is comprehensive, covering all the price points and all possible variations, whether it?s the range of sizes for men and boys or the cricket gear for left handers.
The top cricket brands currently selling at Cricketer Shop are SG, SS, Kookaburra, Gunn & Moore (GM), Reebok, Adidas and Upper Cut. Puma Cricket will also be online soon. Just in the Cricket Bats category, there are more than 130 different kinds and the choices are growing.
Cricketer Shop sells the complete range of cricket kit, equipment, clothing and accessories. Navigation is simple and one can choose from cricket bats, leg guard pads, batting and wicket keeping gloves, cricket helmets, shoes, cricket clothing to accessories which include everything from cricket kit bags to bat handle grips.
Summary
E-commerce in India is getting interesting. It?s no longer just about discounts and deals. Sites like cricketer shop are betting on quality conscious customers and taking a premium approach.
With cricketershop.com online shopping for cricket has a grace, style and beauty-all the qualities the game of cricket is known for.
This two line description on the home page of Cricketer Shop will delight not just the cricketers but all those interested in e-commerce.
?We promise a beautiful shopping experience- from browsing to buying. All product photos shot exclusively by us and presented in a unique ultra slo mo. Test match level service, ODI delivery?
New Web Site for MashON Creative E-Commerce Platform
Los Angeles, CA (PRWEB) June 7, 2010
The MashON creative platform continues to evolve and look more appealing to companies looking to capitalize on their brand. Now the platform has a new Web site that mirrors that rapid success.
The new MashON.com is live online with copious examples of how the company?s unique ?personalize, merchandize, socialize? concept has grown in just 18 months.
Chief Executive Officer and President Philippe Benoliel says the company was so focused on its clients in its early stages that its own Web site redesign took a back seat. Now it?s time to show the world just how successful the brand-capitalizing concept has become after the number of major brand partners the company services has grown from zero to 48 in just 18 months.
?We went from having a creative solution for the web to being able to merchandize those products and create physical products from those creations. We introduced a robust e-commerce platform and we are now one of the leading on-demand products creators on the web. We have evolved and MashON is stronger than ever.?
?MashON is revolutionizing how brand owners merchandize their properties, by offering a risk free solution to consumer merchandizing, negating inventory risk and increasing revenues to the brand owner (over traditional licensing)? says Benoliel, ?we?ve yet to meet a company that does not see the value of our offering?.
Through its network, MashON reaches more than 12 million unique consumers online with its interactive applications that allow consumers to create digital and physical products using brand assets like pictures, videos and sounds.
Customers also have the option to turn those creations into physical objects like apparel, phone skins, posters, 3D printed goods, greeting cards and baseballs. And they can order them straight from the Web site they made their creation on.
Finally, customers can ?socialize? their creative masterpieces by sharing them on social networks like Facebook and, Twitter.
MashON has helped companies in varying markets and of various sizes to capitalize on their brands, from clients like MGM, Henson Studios and the National Football League to Organically Grown and TNA Wrestling. The new site features a comprehensive list of clients and includes case studies on how the platform has helped companies capitalize on their brands.
Detailed explanations of the MashON concept can be found on the new ?Who we are? and ?What we do? sections, providing more about the solutions offered. And profiles of MashON?s 23 team members introduce visitors to the personalities behind the magic.
Benoliel expects the company?s growth to continue to accelerate. ?We?re excited to showcase our team and our clients, the key contributors to that success, on our new website? Benoliel says.
About MashON:
MashON (http://www.mashon.com), a dba of Planetwide Games Inc, is a leading provider of web based creative, promotional applications and turnkey e-commerce solutions for more premium entertainment properties such as Time, EA, NFL, 4Kids TV, Moonscoop and TNA Wrestling. Leveraging its patented web based creative platform, MashON redefined on-line shopping for branded merchandise by combining traditional licensed products with user created merchandise under a single cohesive, branded and entertaining web store, providing a deeply immersive and consolidated shopping experience.
MashON has deployed its comprehensive technology platform, including e-commerce applications, promotional and social widgets, SEO and advertising campaign management and interactive advertising solutions to maximize the exposure and profitability of entertainment brands and content.
###
Savtira Executing start-up eCommerce Vision in the ?Cloud? with Growing Staff, Experienced Management Team
Tampa, FL (PRWEB) February 23, 2012
Perhaps Geoffrey Moore put it best when he penned Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers in 1991, educating a blossoming digital world to the ups and downs of high-tech product marketing. In his original work, which has since spun off follow-up titles, Moore outlines how tech products start out selling well inside a like-minded market of fellow tech-savvy consumers before hitting a ?lull? he calls ?the chasm? where the company transitions to selling its product to mainstream buyers.
Fast-forward 21 years and these underlying principles still ring true in the next global e-commerce space, that Savtira characterizes as selling goods and services in the ?cloud.?
Welcome to entrepreneurial marketing. Welcome to modern day start-up life. Welcome to Savtira.
?We are an employee-owned company where everybody has stock and they balance higher rewards with higher risks,? said Timothy M. Roberts, President and Chief Entrepreneurial Officer of Savtira. ?We have the vision, strategy, leadership, and brand to execute a reinvention plan for large companies (whose current business models are) reaching the end of their life cycles.?
Savtira is a Software-as-a-Service (SaaS) Cloud Commerce solutions company poised to inject new life in to large e-tailers, traditional retailers, computer OEMs, cable operators, broadcast affiliates, publishers, content developers/distributors and other Fortune 500 companies. The goal is to get them to market faster by leveraging the Savtira cloud-based infrastructure that has been in the planning stages for nearly a decade, and in place for more than a year.
Using the Crossing the Chasm model, Savtira has passed the Innovators, Early Adopters and Early Market stages and is leaving the ?Chasm? with its sights set on entering the ?Bowling Alley? stage and preparing for the ?Tornado.? These two latter phases are critical as it signals the transition from a new and novel product offering to one that that can be purchased, used, and sustained by the general market.
According to Moore, these challenges are unique to the high-tech industry, and Savtira is positioned to handle the typical bumps in the road.
Here?s what Savtira?s cloud-based ecommerce solution offers:
Perth SEO Company Oracle Digital Announces New eCommerce Products
Perth, Australia (PRWEB) December 29, 2011
eCommerce SEO ? With several years of consistent success for their ecommerce customers, Oracle Digital now has a range of new products and packages, aimed to assist start-up and established ecommerce enterprises.
The online ecommerce industry is going from strength to strength in Australia, from hobby based websites, all the way through to the big retailers moving online to avoid losing market share. Never has there been such growth in this sector as there has been in the last eighteen months.
Oracle Digital?s Head of Business Development, James Corby, says, ?The sad truth is that the majority of ecommerce websites will never make a profit. Selling your product online is seen as an easy way to make money, although the fact of the matter is that you need to market it just like you would in the offline world.?
Making online sales was actually seen to be fairly easy several years, when Google and other search engines were more relaxed about what content they showed and what you could promote in their advertising space. With more ecommerce competition, the rules have changed considerably, and ecommerce enterprises need to be at the top of their game in order to succeed.
Corby continues, ?Firstly you need a website built on an SEO friendly platform. From here build great content, and build your shopping cart in a way that is easily navigated. Then comes the SEO and other online marketing like Social Media strategies. It?s actually a very intensive process to get it all to work.?
However despite the difficulty in online success, there are thousands upon thousands of success stories here in Australia, and many of them starting on a shoestring budget. Corby explains, ?Treat this like you would a traditional offline business, be informed, have a budget, and most importantly a hot product, and there is all the more reason that you can be successful.?
Ecommerce SEO is quite different to traditional SEO and as such it needs to be addressed in a unique way. As the likes of Google and the other search engines continually adjust their ranking techniques and advertising policies, vendors need to ensure that they can keep up with the changes.
Oracle Digital (an SEO Company in Perth) now have on offer a range of specialised ecommerce SEO products and packages, that give budding start-ups or established ecommerce giants a way to maximise their profit and online sales.
James Corby is the Head of Business Development with Oracle Digital, and can be contacted on 1300 899 871 to further discuss this press release.
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Let the Games Begin! USAOPOLY Chooses MJD Interactive Agency to Build New E-Commerce Site
San Diego, CA (PRWEB) April 28, 2011
USAOPOLY?, developer of some of the world?s best known games including Nintendo MONOPOLY
Prolexic Predicts Increasing DDoS Attack Durations Against e-Commerce Companies During Holiday Season
Hollywood, FL (PRWEB) October 31, 2011
Prolexic Technologies, the global leader in Distributed Denial of Service (DDoS) protection services, today announced it expects attack durations to increase during the upcoming holiday season, especially against companies with an e-Commerce presence.
?Last year we saw attack durations spike in the last three weeks of the year,? said Neal Quinn, Vice President of Operations at Prolexic. ?Our data shows that the two highest average attack duration figures for the entire year ? six days and almost eight days ? were recorded during the last two weeks of the year. Typically, we see average attack duration of one to three days so with longer attacks you can expect more downtime and more financial impact.?
e-Commerce companies are particularly susceptible to DDoS attacks during the fourth quarter holiday season as attackers like to cause the most chaos and make the largest possible financial impact. For many businesses, a significant percentage of yearly revenues are made in the fourth quarter and a serious DDoS attack can be financially devastating.
To raise awareness of the increased potential for attack, Prolexic has launched a marketing campaign that suggests retailers put DDoS protection in place or re-evaluate the protection they already have, as it may not be sufficient to stop increasingly large and complex attacks.
?Many e-Commerce firms obtain DDoS protection from their ISP, hosting provider or content delivery network,? said Michael E. Donner, Senior Vice President, Chief Marketing Officer at Prolexic. ?What many companies fail to realize is that against the more complex Layer 7 and SSL attacks that target web applications, these mitigation services consistently fail to work. The campaign raises awareness of this little known fact.?
The campaign is supported by a number of marketing assets that are available for download. In addition to two new white papers, ??Tis the Season ? for DDoS Attacks? and ?The Executive?s Guide to DDoS?, a case study on SpaFinder.com, a global online resource for spa and wellness services and products, are also available. Despite having DDoS mitigation services in place from its hosting company, the SpaFinder.com site was taken offline by a Layer 7 DDoS attack this summer before Prolexic stepped in to mitigate the attack. Assets can be downloaded from http://www.prolexic.com/ecommerce
The campaign features print advertisements, banner ads on web pages and in newsletters, as well as email promotions. To reach e-Commerce providers, Prolexic has selected four of the leading e-Commerce print and online publications including Electronic Retailer, Internet Retailer, RIS News and Stores Media.
Prolexic?s fourth quarter campaign is part of a major rebranding effort currently underway that also includes a redesigned corporate web site at http://www.prolexic.com and a new corporate brochure.
?Prolexic represents the gold standard for DDoS monitoring and mitigation,? said Donner. ?It?s important for businesses to realize that not all providers are the same so we hope to highlight this differentiation through our on-going branding and marketing efforts.?
About Prolexic
Prolexic is the world?s largest, most trusted Distributed Denial of Service (DDoS) mitigation provider. Able to absorb the largest and most complex attacks ever launched, Prolexic restores mission critical Internet facing infrastructures for global enterprises and government agencies within minutes. Six of the world?s ten largest banks and the leading companies in e-Commerce, payment processing, travel/hospitality, gaming and other at risk industries rely on Prolexic to protect their businesses. Founded in 2003 as the world?s first ?in the cloud? DDoS mitigation platform, Prolexic is headquartered in Hollywood, Florida and has scrubbing centers located in the Americas, Europe and Asia. For more information, visit http://www.prolexic.com.
Contact:
Prolexic Media Relations
media(at)prolexic(dot)com