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Posts Tagged ‘Executing’
Savtira Executing start-up eCommerce Vision in the ?Cloud? with Growing Staff, Experienced Management Team
Tampa, FL (PRWEB) February 23, 2012
Perhaps Geoffrey Moore put it best when he penned Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers in 1991, educating a blossoming digital world to the ups and downs of high-tech product marketing. In his original work, which has since spun off follow-up titles, Moore outlines how tech products start out selling well inside a like-minded market of fellow tech-savvy consumers before hitting a ?lull? he calls ?the chasm? where the company transitions to selling its product to mainstream buyers.
Fast-forward 21 years and these underlying principles still ring true in the next global e-commerce space, that Savtira characterizes as selling goods and services in the ?cloud.?
Welcome to entrepreneurial marketing. Welcome to modern day start-up life. Welcome to Savtira.
?We are an employee-owned company where everybody has stock and they balance higher rewards with higher risks,? said Timothy M. Roberts, President and Chief Entrepreneurial Officer of Savtira. ?We have the vision, strategy, leadership, and brand to execute a reinvention plan for large companies (whose current business models are) reaching the end of their life cycles.?
Savtira is a Software-as-a-Service (SaaS) Cloud Commerce solutions company poised to inject new life in to large e-tailers, traditional retailers, computer OEMs, cable operators, broadcast affiliates, publishers, content developers/distributors and other Fortune 500 companies. The goal is to get them to market faster by leveraging the Savtira cloud-based infrastructure that has been in the planning stages for nearly a decade, and in place for more than a year.
Using the Crossing the Chasm model, Savtira has passed the Innovators, Early Adopters and Early Market stages and is leaving the ?Chasm? with its sights set on entering the ?Bowling Alley? stage and preparing for the ?Tornado.? These two latter phases are critical as it signals the transition from a new and novel product offering to one that that can be purchased, used, and sustained by the general market.
According to Moore, these challenges are unique to the high-tech industry, and Savtira is positioned to handle the typical bumps in the road.
Here?s what Savtira?s cloud-based ecommerce solution offers: